Marketing Director

Company: Texas Association of Broadcasters
Location: Lubbock
Posted on: May 12, 2022

Job Description:

KCBD-TV is seeking a talented media professional to lead our creative services and promotions team. This position will manage and supervise all elements of the KCBD brand and marketing efforts, as well as commercial production. Job duties and responsibilities include, but are not limited to: --- Managing / Supervising media and production efforts of the station
--- Create and manage station brands, cross platform marketing and graphic design
--- High comfort level with marketing including social media
--- Collaborate with News Director on strategy for image and topical marketing messages
--- Participates in planning/implementation of specialty publicity material for special event activities
--- Ability to successfully perform in an atmosphere of multiple projects, shifting priorities, and deadline pressures
--- Work with General Sales Manager to enhance presentations and promotional opportunities
--- Keep abreast of media technologies as they apply to on-air promotions and graphics
--- Keen eye on industry trends to generate new ideas and opportunities for the station
--- Demonstrated ability to effectively lead/supervise staff and establish positive work relationships
--- Producing compelling daily news topicals and station image campaigns to generate viewer interest
--- Oversee scheduling of media & production and promotions teams
--- Assist in commercial production
--- Assist in the creation of contests/promotions Qualifications/Requirements: --- B.A. Degree in Marketing or equivalent experience in working in a TV station marketing, media and production
--- Television Broadcasting experience Skills Required -
--- Adobe Creative Cloud including but not limited to After Effects, Illustrator and Premiere
--- Experience in directing, commercial production and station promotions.
--- Strong communication, organizational skills and script writing.
--- Ability to manage multiple projects and meet tight daily, weekly, monthly and yearly deadlines
--- Create and manage department budget
--- Understanding of Nielsen, and Comscore ratings and trends
--- Highly creative and self-motivated
--- Flexible when it comes to scheduling and able to work some evenings, weekends and holidays If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references Additional Info: Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time , be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Keywords: Texas Association of Broadcasters, Lubbock , Marketing Director, Executive , Lubbock, Texas