Marketing Director
Company: Texas Association of Broadcasters
Location: Lubbock
Posted on: May 12, 2022
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Job Description:
KCBD-TV is seeking a talented media professional to lead our
creative services and promotions team. This position will manage
and supervise all elements of the KCBD brand and marketing efforts,
as well as commercial production. Job duties and responsibilities
include, but are not limited to: --- Managing / Supervising media
and production efforts of the station
--- Create and manage station brands, cross platform marketing and
graphic design
--- High comfort level with marketing including social media
--- Collaborate with News Director on strategy for image and
topical marketing messages
--- Participates in planning/implementation of specialty publicity
material for special event activities
--- Ability to successfully perform in an atmosphere of multiple
projects, shifting priorities, and deadline pressures
--- Work with General Sales Manager to enhance presentations and
promotional opportunities
--- Keep abreast of media technologies as they apply to on-air
promotions and graphics
--- Keen eye on industry trends to generate new ideas and
opportunities for the station
--- Demonstrated ability to effectively lead/supervise staff and
establish positive work relationships
--- Producing compelling daily news topicals and station image
campaigns to generate viewer interest
--- Oversee scheduling of media & production and promotions
teams
--- Assist in commercial production
--- Assist in the creation of contests/promotions
Qualifications/Requirements: --- B.A. Degree in Marketing or
equivalent experience in working in a TV station marketing, media
and production
--- Television Broadcasting experience Skills Required -
--- Adobe Creative Cloud including but not limited to After
Effects, Illustrator and Premiere
--- Experience in directing, commercial production and station
promotions.
--- Strong communication, organizational skills and script
writing.
--- Ability to manage multiple projects and meet tight daily,
weekly, monthly and yearly deadlines
--- Create and manage department budget
--- Understanding of Nielsen, and Comscore ratings and trends
--- Highly creative and self-motivated
--- Flexible when it comes to scheduling and able to work some
evenings, weekends and holidays If you feel you're qualified and
want to work with a great group of people go to
https://gray.tv/careers#currentopening , you may type in the job
title, station call letters, or click on "apply now", upload your
resume, cover letter and references Additional Info: Gray
Television provides equal employment opportunities (EEO) to all
employees and applicants for employment without regard to race,
color, religion, sex, national origin, age, disability or genetics.
In addition to federal law requirements, Gray Television complies
with applicable state and local laws governing nondiscrimination in
employment in every location in which the company has facilities.
This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination,
layoff, recall, and transfer, leaves of absence, compensation and
training. Gray Television expressly prohibits any form of workplace
harassment based on race, color, religion, gender, sexual
orientation, gender identity or expression, national origin, age,
genetic information, disability, or veteran status. Improper
interference with the ability of Gray's employees to perform their
job duties may result in discipline up to and including discharge.
As a condition of employment, Gray Television will require that
newly hired employees, whether part-time or full-time , be fully
vaccinated against the coronavirus by the first workday to the
extent permitted by applicable law unless you qualify for a medical
or religious accommodation.
Keywords: Texas Association of Broadcasters, Lubbock , Marketing Director, Executive , Lubbock, Texas
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