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Assistant Director Marketing Cloud Technical Specialist

Company: Texas Tech University
Location: Lubbock
Posted on: September 2, 2024

Job Description:




Lubbock







Assistant Director Marketing Cloud Technical Specialist







38211BR





Marketing and Communications



Position Description


Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.


About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.



About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.




Major/Essential Functions

As an Assistant Director - Marketing Cloud Technical Specialist, you will play a vital role on the digital communications team, using Salesforce and Marketing Cloud to assist in configuring and maintaining data to meet business needs. Your experience in automation processes, SQL queries, HTML, and AMPscript will be key in building solutions for targeting, personalization, and reporting. Additionally, you will analyze data to improve performance, troubleshoot system issues, manage email deliverability, and subscription management.

Assist in the configuration and maintenance of Marketing Cloud and CRM data according to defined priorities and strategies to meet business requirements and challenges.Provide expertise in Marketing Cloud automation processes, SQL queries, HTML and AMPscript.Aid in managing email deliverability, database hygiene, subscription management and compliance with university policy on opt-in/out & CAN-SPAM compliance.Build solutions and processes for targeting, personalization, configuration, strategy and reporting.Assist in analyzing data from analytics and assist in implementation improvements to performance and deliverability.Report on and troubleshoot system outages, failed sends, automation errors and other anomalies.Monitor send logs in Marketing Cloud for patterns, errors and analytic trends.Develop testing and deployment strategies and processes.Develop documentation and knowledge base of current processes.Perform routine maintenance and upkeep for all business units in Marketing Cloud



Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.



Preferred Qualifications

Working knowledge of higher education and academia.A demonstrated knowledge and understanding of SQL, AMPscript and HTML.Knowledge of email marketing best practices (preferably for nonprofits).Ability to quickly learn new systems and ability to manage multiple ad hoc and long-term projects simultaneously.



Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.



Does this position work in a research laboratory?

No



Special Instructions to Applicants

  • Experience using a digital marketing platform such as Marketing Cloud.
  • Experience using and managing a CRM system such as Salesforce.
  • Salesforce and/or Marketing Cloud certifications.
  • Experience using project management software.
  • Strong communication skills including grammar, spelling and punctuation.
  • High-level attention to detail.
  • Experience building and implementing email campaigns, Adobe Creative Cloud, Canva and drag and drop email campaign builders.
  • Strong proficiency in Microsoft Office.
  • Effective communication and interpersonal skills.
  • Respectful, cooperative and effective in getting along with a diverse group of employees and customers.
  • Ability to quickly learn new analytic systems and deeply evaluate the technical components of a product from a business perspective.
  • Ability to manage multiple ad hoc and long-term projects simultaneously.



    Required Attachments

    Cover Letter, Professional/Personal References, Resume / CV



    Job Type

    Full Time



    Pay Basis

    Monthly



    Minimum Hire Rate

    4000



    Pay Statement

    Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.



    Travel Required

    Up to 25%



    Shift

    Day



    Schedule Details

    Monday-Friday, 8:00am - 5:00pm



    Grant Funded?

    No



    Job Group

    First line Managers



    EEO Statement

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.


Keywords: Texas Tech University, Lubbock , Assistant Director Marketing Cloud Technical Specialist, Advertising , Lubbock, Texas

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